Nov 24, 2021
How do you know when to establish an account with someone in your life? And what are the guidelines to closing an account that is no longer serving you and sapping your energy? Those are the topics discussed in this episode, along with a brand new concept not even mentioned in the book: The Universal Account!
Nov 17, 2021
In this follow-up podcast, I talk about questions I frequently get asked about using Engagement Equity in marketing including how to use it when designing websites and creating social media content. I also talk about leading your customers through the sales cycle to develop raving fans and grow your business the right way.
Nov 9, 2021
Do you know what bids for attention are? Do you know how to respond to them in a way that strengthens relationships and helps your business grow? In this episode, I’ll talk about the concept of ‘making the chili’, or giving people what they want as a way to give value.
Nov 3, 2021
New to the Engagement Equity concept or just want a refresher? In this episode, I give a primer on the EE concept and answer some FAQs like “How is Engagement Equity different from other ways of building relationships?” and “What are Power Players?” I’ll also talk about where EE can be used and how to practice...